The Sixth Suite

Vertiqal Studios runs 138 owned-and-operated channels and over 2 billion monthly views in vertical short-form video. In Episode 4 of The Sixth Suite, the founders sit down to open up the creator-led media playbook they've been quietly running since 2013. Hosts Nikki Stone (founder of YQ) and Clare Ravenstreet (SVP, Digital & Data Strategy at Zenith Media Canada) and guests Max Desmarais (CEO, Vertiqal Studios) and Tyler Wells (COO, Vertiqal Studios) on distribution strategy, algorithm anxiety, brand sovereignty, and what an eight-figure exit taught them about staying power in the creator economy. This is The Sovereign Feed: Architecting the Infrastructure of Influence — a 50-minute conversation on what creator-led media actually looks like when you build it deliberately.

What happens when a founder bets on integrity while an entire industry is collapsing? Regan from Hela Nutritions built a premium supplement brand and she did it by refusing to cut a single corner.

In Episode 3 of TheSixthSuite, hosts Nikki Stone and Clare Ravenstreet sit down with Regan to unpack the compound interest of integrity — why values-based businesses outlast trend-chasers, what's really hiding in your "healthy" products, and how purpose becomes the ultimate competitive moat.

From the dirty truth about cane sugar, seed oils, and xanthan gum in wellness products to the women's sports revolution reshaping media, from the AI employment disruption to why "owning the pipes" is the only brand strategy that matters — this episode covers it all.

If the room doesn't experience your problem, they won't see your opportunity. 🛗✨ Welcome to Episode 2 of The Sixth Suite. This week, we are diving into the "Vertical Mile" and the sheer grit required to turn an overlooked space into a media powerhouse. We’re joined by Nicolette Leonardis, Co-Founder of Vertical Impression, to discuss why the most "niche" labels in the VC world are often just a lack of lived experience. From driving hardware through a "Snowmageddon" to a 4,000% D2C growth pivot, we’re breaking down what it actually looks like to scale when the "experts" tell you to stay small. What we’re covering in today’s suite: The Vertical Mile: Why the most valuable attention isn't on a global broadcast—it’s in the elevator. The "Niche" Blindspot: Why "lived experience" is the ultimate competitive advantage in securing funding and finding market gaps. The 4,000% Pivot: The tactical reality of moving from wholesale to 35,000 customers in 10 minutes. The Artist Equity Model: How the power is shifting back to creators and why the "Netflix deal" is a blueprint for the future. The Weekly Scare: Why growth stops the second you get comfortable. If you’re ready to stop asking for a seat at the table and start building the infrastructure for the future, this episode is for you. JOIN THE SUITE: 🔔 Subscribe to join our community of architects and disruptors: Follow us on TikTok: @thesixthsuite 📸 Follow us on Instagram:   / thesixthsuite   🎙️

The system doesn’t change by asking nicely. It changes when you build a better pipeline. 🏗️✨

Welcome to the premiere episode of The Sixth Suite. In a world that often tells us to wait for permission, we’re here to talk about a different path: Sovereignty. In this episode, we dive deep into the architecture of disruption.

We’re breaking down why "niche" is no longer a small corner of the market—it’s the new mainstream—and why your "billion-dollar idea" depends on you refusing to water down your product. From the bedroom to the billboard, we explore what it actually takes to move the needle and shift systems from the inside out. What we’re covering in today’s suite: The Power of Niche: Why being specific is your greatest competitive advantage. Building the Pipeline: Stop waiting for a seat and start engineering the infrastructure. The End of Gatekeeping: How to navigate the new era of influence and innovation. The Golden Rule: Why "not being a d$ck" is actually a high-level business strategy. If you’re ready to stop playing by the old rules and start building your own table, this episode is for you.